Leadership Principles

❤️ Customer Obsession - Leaders start with the customer and work backwards.

💪 Ownership - Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team.

😇 Invent and Simplify - Leaders expect and require innovation and invention from their teams and always find ways to simplify.

✅ Are Right, A Lot - Leaders are right a lot. They have strong judgment and good instincts. They seek diverse perspectives and work to disconfirm their beliefs.

🤓 Learn and Be Curious - Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.

🤝 Hire and Develop the Best - Leaders raise the performance bar with every hire and promotion.

🙌 Think Big - Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.

💥 Bias for Action - Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.

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